2017 Recap - Hero Background

Recap 2017 - Mega Image 2

Kicking Off

Times Square Takeover

In September, nearly 1,000 riders kicked off our 11th year of events surrounded by the lights of New York City. This all-day celebration, presented by smartwater®, included rare cancer survivors, patients, caregivers, MSK doctors, and special guests—dancing and pedaling together in the center of Times Square.

Watch the video 

December Challenge

In December, we raised more than $1.5 million to fund supercomputing equipment that will unlock the molecular mysteries of rare cancers—and lead to advancements in personalized treatments for patients worldwide. Riders who raised $1,000 on their personal fundraising pages by December 31 will be acknowledged with a display of their names in a lab in MSK.

2017 Recap - Dec Chall

MetLife Foundation Match

During the final days of December, MetLife Foundation generously doubled donations to participants’ fundraising totals, adding up to $300,000 in match dollars.

Rally Week

In early January, we kick fundraising into high gear with Rally Week. This year, we united our community by encouraging social media pride; sharing new Cycle for Survival-funded research breakthroughs; launching the latest New Balance gear; celebrating our founding partner, Equinox; and announcing the debut of our first-ever Virtual Reality experience.

2017 Recap - Rally Week

The Research Battlefront

We launched the "What You Fund" page, providing an easy way to browse through the impact made with 100% of Cycle for Survival funds raised—including summaries of 25 research breakthroughs made possible by Cycle for Survival's dedicated riders and donors.

2017 Recap - Research Battlefront

11 Voices in 11 Days

To celebrate our 11th year of events, we counted down to the first ride of the year with Battle Cries from 11 Cycle for Survival participants from across the country. Each day, for 11 days leading up to the events, patients, caregivers, friends, and family members shared their powerful answers to the question: “Why do I ride?”

Recap 2017 - Mega Image 1

Into the Lab: Cracking Cancer’s Code

Cycle for Survival’s first-ever Virtual Reality experience brings people inside MSK’s Kravis Center for Molecular Oncology, where researchers are transforming how cancer is understood and treated. This 360-degree, fully immersive look into the forefront of genetic sequencing and personalized treatments debuted at the 2017 events and is now available online, getting you closer than ever to the impact the Cycle for Survival community is making on rare cancer research.

Equinox Snapchat Geofilter

Our founding partner, Equinox, designed special Snapchat geofilters for riders to share their photos. Every time a geofilter was used, Equinox donated $1 to Cycle for Survival!

2017 Recap - Equinox Snapchat

ICAP Fundraising Sprint

Thanks to ICAP, 20 riders who received the most donations from unique donors won big boosts to their personal fundraising pages.

New York Stock Exchange

We rang the New York Stock Exchange Closing Bell on February 16 with representatives from MSK; our founding partner, Equinox; our official hydration sponsor, smartwater; Bloomberg; and Bank of America Merrill Lynch.

2017 Recap - NYSE

Equinox: Founding Partner Commitment

Equinox's generosity continues to go above and beyond. In addition to hosting the rides and providing hundreds of the world's best instructors, Equinox awarded top fundraising participants at each location with amazing prizes, like exclusive one-year memberships and $500 gift cards.

Official Apparel Sponsor

Official Hydration Sponsor

#CycleforSurvival

The Cycle for Survival community shared tens of thousands of stories, posts, photos and videos using #CycleforSurvival. We also debuted Instagram Story posts, giving followers the opportunity to see the action from inside the events in real-time!

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Media Coverage

Cycle for Survival was proudly featured in a variety of broadcast, digital, and print coverage, including:

 
 

Battle Cry Moments

Participants at every event shared personal stories about why they ride, highlighting the many ways rare cancers affect so many of us—and the importance of supporting researchers who are working hard to discover new and more effective treatment options. Watch some of these inspiring speeches from rides nationwide.

Event Photos

Photos are a great way to capture the smiles and unique energy of each Cycle for Survival ride. With pictures posted from all locations, you’ll be sure to relive the fun from this year’s events.

2017 Recap - Event Photos

Million Match Challenge

Thanks to The Crimson Lion / Lavine Family Foundation, our community was matched with $1 million in gifts between February 22 and March 8. Riders and donors worked together to win big by increasing past donations and securing first-time donations!

MSK Rides With Us

Year after year, Memorial Sloan Kettering employees participate in Cycle for Survival—including more than 220 teams of committed doctors, nurses, executive leadership, and administrative staff in 2017.

2017 Recap MSK
CFS 2017 - Weekend 5 Hero

Finishing Strong